A systematic approach aimed at shaping and preserving the public image and value of a company or organization. It combines analysis, strategy, implementation, and monitoring techniques to positively influence the perception and trust of relevant stakeholders. This is achieved by understanding and responding to their expectations, identifying potential risks, and proactively taking measures to minimize negative impacts on reputation.
Communication serves as a crucial bridge between reputation and the areas that influence it: Governance, Stewardship, Public Advocacy, Corporate Positioning, and Legal & Compliance. The communication strategy consolidates what these opinion-forming areas deliver, creating a convincing image of a company's behavior and its top leadership. The media plays an important role in the perception and transmission of this image, but the way these mentioned areas are led largely determines the perception of the company and its leadership. Supporting our clients in this strategic communication is one of the strengths of Trusted Board Advisors.
The culture and leadership image of a company are crucial for its external perception. We support our clients in developing leadership competencies regarding positioning among all stakeholders and sharpening the strategic orientation of the company in such a way that it results in a convincing perception of the company and its leadership.
Civil society actors increasingly influence the investment decisions of investors and their advisors. Garnering understanding and support for the interests of the company has become an important criterion in the competition for the right investors. By building stable relationships and developing strategies for continuous dialogue with these actors, we support our clients in anchoring their messages in civil society and strengthening the corporate reputation there.
Given the dynamic changes in the regulatory, political, and societal environment, the regular content and structural review and further development of governance that meets the highest legal and ethical standards are crucial for the reputation of any company. We support our clients with our long-standing experience in these processes and in the concrete implementation with the goal of strengthening the trust of all stakeholders in corporate management.
Compliance with the law is directly linked to a company's reputation. Timely recognition and prevention of potential conflicts due to changed regulations or the grey area of "soft law" guidelines are crucial measures to protect reputation. We develop strategies for our clients on how to derive image-related advantages from these changes or what needs to be done to not be caught off guard by an unexpected wave of change.
Precise, active, and transparent reporting is indispensable for the relationship with investors and for meeting their ESG-driven expectations. Therefore, the dialogue with investors and their experts within the framework of stewardship programs is becoming increasingly important, but also more demanding. In addition, with the mandatory non-financial reporting for listed companies, boards of directors are now also legally obligated. We have extensive experience in these areas and advise our clients in this field of interests.
