Media Release

29. September 2026 – Effective 1 January 2027, Dominique Reber will join Trusted Board Advisors AG (TBA), a consulting firm specializing in strategic reputation management, as Managing Partner and co – owner. As part of the firm’s succession planning, he will assume the role of Managing Partner from TBA co – founder and initiator Aloys Hirzel, who will continue to serve the company as Partner and Chairman of the Board of Directors. With this step, TBA is positioning itself for its next phase of growth in an expanding market and an increasingly complex environment.

Dominique Reber (51) is one of Switzerland’s most distinguished strategy and communications consultants. He has long served as Partner and Senior Advisor at Hirzel.Neef.Schmid.Konsulenten. Prior to that, he was responsible for political affairs in the areas of major infrastructure, energy supply, and the environment at Economiesuisse, the umbrella organization of the Swiss business community, and held positions including Head of Communications at Sunrise Communications AG and Head of Public Affairs at Swisscom AG and at eBay International in Europe.

Dominique Reber brings many years of experience advising boards of directors and executive managements of leading, internationally active Swiss companies, with particular expertise in stakeholder and issue management, public affairs, strategic positioning, and the leadership of interdisciplinary teams.

Founded in 2023 as a partnership, Trusted Board Advisors brings together seasoned professionals and experts in strategic communication, stakeholder management, governance, capital markets, public affairs, law, and corporate positioning. Its clients include leading publicly listed and privately held companies, as well as economic institutions and industry associations.

Contact:
Aloys Hirzel
aloys.hirzel@tba-advisors.ch
Phone: +41 79 401 43 79